Data mining for managers: how to use data (big and small) to solve business challenges (Record no. 230)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00885nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211113110748.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190903b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781349487868 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.056312 |
| Item number | BOI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boire, Richard |
| 245 ## - TITLE STATEMENT | |
| Title | Data mining for managers: how to use data (big and small) to solve business challenges |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 242 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EURO |
| Price amount | 44.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management--Computer programs |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Data mining |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Checked out | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IT & Decisions Sciences | IN28522 | 30-07-2019 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 08/05/2019 | Overseas Press India Private | 2468.74 | 2 | 1 | 658.056312 BOI | 000703 | 10/24/2021 | 07/26/2021 | 07/26/2021 | 1 | 3684.68 | 09/03/2019 | Book |