The story factor: secrets of influence from the art of storytelling

By:

Simmons, Annette

Material type: Text

TextPublication details: Basic Books New York 2006Description: xx, 299 pISBN:

9780738206714

Subject(s):

DDC classification:

808.543024658 SIM

Summary: The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

List(s) this item appears in: Business Communication | Marketing

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Business Communication	808.543024658 SIM (Browse shelf(Opens below))	1	Available		000656

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Previous	808.066651 TAY Model business letters, emails and other business documents	808.5 CAR The quick and easy way to effective speaking	808.51 CRI Rhetorical public speaking: social influence in the digital age	808.543024658 SIM The story factor: secrets of influence from the art of storytelling	808.5430285 PIZ Interactive storytelling: a cross-media approach to writing, producing and editing with AI

Table of Content

he six stories you need to know how to tell --
What is story? --
What story can do that facts can't --
How to tell a good story --
The psychology of story's influence --
Sound bite or epic? --
Influencing the unwilling, unconcerned, or unmotivated --
Storylistening as a tool of influence --
Storyteller dos and don'ts --
The life of a storyteller --
Story thinking as a skill --
Case study: testing the "six stories you need to tell" in real life --
sunrise stories --
Resources --
Storytelling in action.

The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

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