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	1.	The long tail: how endless choice is creating unlimited demand by Anderson, Chris Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Random House Business Books 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	Relationship marketing in the digital age by Palmatier, Robert W Steinhoff, Lena Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAL. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	3.	Digital sport marketing: concepts, cases and conversations by Seymour, Alan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 796.0688 SEY. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	The end of marketing: humanizing your brand in the age of social media by Gil, Carlos Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GIL. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	5.	AI strategy for sales and marketing: connecting marketing, sales and customer experience by King, Katie Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80028563 KIN. Lists: IT & Decision Sciences. Place hold Add to cart (remove)
	6.	One million followers: how I built a massive social following in 30 days by Kane, Brendan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Suite BenBella Books, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KAN. Place hold Add to cart (remove)
	7.	Using artificial intelligence in marketing: how to harness AI and maintain the competitive edge by King, Katie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800285 KIN. Place hold Add to cart (remove)

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