Digital sport marketing: concepts, cases and conversations

By:

Seymour, Alan

Material type: Text

TextPublication details: Routledge New York 2021Description: xii, 247 pISBN:

9781138701403

Subject(s):

DDC classification:

796.0688 SEY

Summary: Book Description Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.

List(s) this item appears in: Marketing | Operation & quantitative Techniques

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	796.0688 SEY (Browse shelf(Opens below))	1	Available		003947

Table of Contents
1. The Development of Sport Marketing Practice, 2. Sport Marketing in the Digital Age, 3. Social Media in Digital Sports Marketing, 4. Reputation Management and Sports PR, 5. Sports Practice and Fan Engagement in an Online Environment, 6. Fan Activation and Involvement with Sports Business, 7. Getting Closer to Emerging Sports Audiences, 8. Sports in a Cultural and Knowledge Management Context, 9. The Importance of Sports Communication Strategies, 10. Sports Business in a Globalised Marketplace, 11. Towards New Thinking for Sports Marketers and Practitioners, 12. The Future of Sport

Book Description
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.

The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world.

Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.

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