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	1.	Marketing strategy: based on first principles and data analytics by Palmatier, Robert W Sridhar, Shrihari Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Practical text analytics: interpreting text and unstructured data for business intelligence by Struhl,Steven Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.472 STR. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)
	3.	Customer data platforms: use people data to transform the future of marketing engagement by Kihn, Martin O'Hara, Chris Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 KIH. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	4.	Marketing analytics: statistical tools for marketing and consumer behaviour using SPSS by Carvalho de Mesquita, Jose Marcos Kostelijk, Erik Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CAR. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	5.	Creating value with data analytics in marketing: mastering data science by Verhoef, Peter C Kooge, Edwin Walk, Natasha Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VER. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	6.	Marketing analytics based on first principles by Palmatier, Robert W Petersen, J. Andrew Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ... Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	7.	Marketing analytics: data-driven techniques with Microsoft excel by Winston, Wayne L Material type: Text; Format: print ; Literary form: Not fiction Publication details: Indiana John Wiley & Sons, Inc. 2014 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	8.	Agile marketing strategies: new approaches to engaging consumer behavior by Rajagopal Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800973 RAJ. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	9.	Marketing analytics: statistical tools for marketing and consumer behavior using SPSS by Mesquita, Jose Marcos Carvalho de Kostelijk, Erik Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxan Routledge 2022 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	10.	Marketing data science: modeling techniques in predictive analytics with R and Python by Miller, Thomas W Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800285 MIL. Place hold Add to cart (remove)
	11.	Applied marketing analytics using R by Yildirim, Gokhan Kubler, Raoul Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publication Pvt Ltd. 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 YIL. Place hold Add to cart (remove)
	12.	Transformative marketing: combining new age technologies and human insights by Kumar, V Kotler, Philip Series: Palgrave Executive Essentials Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cham Palgrave Macmillan 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM. Place hold Add to cart (remove)

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