Marketing data science: modeling techniques in predictive analytics with R and Python

By:

Miller, Thomas W

Material type: Text

TextPublication details: Pearson India Education Services Pvt. Ltd. Noida 2023Description: 458 pISBN:

9789353065744

Subject(s):

DDC classification:

658.800285 MIL

Summary: Marketing Data Science Features Fully integrates everything you need to know to address real marketing challenges - including all relevant web analytics, network science, information technology, and programming techniques Covers analytics for segmentation, targeting, positioning, pricing, product development, site selection, recommender systems, forecasting, retention, lifetime value analysis, and much more Includes multiple examples demonstrated with Python and R MARKET IT Professionals

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.800285 MIL (Browse shelf(Opens below))	1	Available		005939

Marketing Data Science Features Fully integrates everything you need to know to address real marketing challenges - including all relevant web analytics, network science, information technology, and programming techniques Covers analytics for segmentation, targeting, positioning, pricing, product development, site selection, recommender systems, forecasting, retention, lifetime value analysis, and much more Includes multiple examples demonstrated with Python and R MARKET IT Professionals

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