Marketing data science: modeling techniques in predictive analytics with R and Python
Miller, Thomas W.
Marketing data science: modeling techniques in predictive analytics with R and Python - Noida Pearson India Education Services Pvt. Ltd. 2023 - 458 p.
Marketing Data Science Features Fully integrates everything you need to know to address real marketing challenges - including all relevant web analytics, network science, information technology, and programming techniques Covers analytics for segmentation, targeting, positioning, pricing, product development, site selection, recommender systems, forecasting, retention, lifetime value analysis, and much more Includes multiple examples demonstrated with Python and R MARKET IT Professionals
9789353065744
Marketing--Data processing
Marketing--Planning
658.800285 / MIL
Marketing data science: modeling techniques in predictive analytics with R and Python - Noida Pearson India Education Services Pvt. Ltd. 2023 - 458 p.
Marketing Data Science Features Fully integrates everything you need to know to address real marketing challenges - including all relevant web analytics, network science, information technology, and programming techniques Covers analytics for segmentation, targeting, positioning, pricing, product development, site selection, recommender systems, forecasting, retention, lifetime value analysis, and much more Includes multiple examples demonstrated with Python and R MARKET IT Professionals
9789353065744
Marketing--Data processing
Marketing--Planning
658.800285 / MIL