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1.
Tata: the evolution of a corporate brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurgaon Penguin Random House India Pvt. Ltd. 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 WIT.

2.
Personal branding for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2012
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 CHR.
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3.
Trust, power and public relations in financial markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332 BOU.

4.
Corporate newsroom: steering companies efficiently through communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Springer 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 MOS.

5.
The new rules of marketing and PR: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SCO.

6.
Rethinking public choice by Series: Rethinking Economics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing Limited 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 WAG.

7.
The 18 immutable laws of corporate reputation: creating, protecting, and repairing your most valuable asset by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 ALS.

8.
The fall of advertising and the rise of PR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers Inc. 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659 RIE.

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