Personal branding for dummies

By:

Chritton, Susan

Material type: Text

TextPublication details: Wiley India Pvt. Ltd. New Delhi 2012Description: xx, 340 pISBN:

9788126538737

Subject(s):

DDC classification:

650.1 CHR

Summary: Description Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark. Topics include: • Using different organizations and associations to increase visibility and exposure to both clients and competitors. • Making the most of networking--from business cards to resumes. • Tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand.

List(s) this item appears in: HR & OB | Marketing

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Human Resource and Organization Behvaiour	650.1 CHR (Browse shelf(Opens below))	1	Available		001648

Description
Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark. Topics include:

• Using different organizations and associations to increase visibility and exposure to both clients and competitors.

• Making the most of networking--from business cards to resumes.

• Tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand.

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