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	1.	Total relationship marketing by Gummesson, Evert Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 GUM. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	2.	Re-platforming the airline business: to meet travelers' total mobility needs by Taneja, Nawal K Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 387.7068 TAN. Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	Permission marketing: the marketing classic for the internet age by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pocket Books 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	4.	Handbook of relationship marketing by Sheth, Jagdish N Parvatiyar, Atul Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	Handbook of research on customer engagement by Hollebeek, Linda D Sprott, David E Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	6.	Handbook of relationship marketing by Sheth, Jagdish N Parvatiyar, Atul Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	7.	The relationship marketer: rethinking strategic relationship marketing by Hougaard, Soren Bjerre, Mogens Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU. Lists: Marketing. Place hold Add to cart (remove)
	8.	Account-based marketing for dummies by Vajre, Sangram Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	9.	Pragmarketism: pragmatic marketing insights for winning Indian consumers by Bhandari, Arvind Bhandari, Trupti Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BHA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	10.	The four steps to the epiphany: successful strategies for products that win by Blank, Steve Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BLA. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	11.	They ask you answer: a revolutionary approach to inbound sales, content marketing, and today's digital consumer by Sheridan, Marcus Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	12.	A practitioner's guide to account-based marketing: accelerating growth in strategic accounts by Burgess, Bev Munn, Dave Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BUR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	13.	Never say sell: how the world's best expert consulting and professional services firms expand client relationships by McMakin, Tom Parks, Jacob Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing. Place hold Add to cart (remove)
	14.	Relationship marketing in the digital age by Palmatier, Robert W Steinhoff, Lena Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAL. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	15.	Experiential marketing: case studies in customer experience by Batat, Wided Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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