Pragmarketism: pragmatic marketing insights for winning Indian consumers

By:

Bhandari, Arvind

Contributor(s):

Bhandari, Trupti

Material type: Text

TextPublication details: HarperCollins Noida 2020Description: xvii, 308 pISBN:

9789353577339

Subject(s):

DDC classification:

658.812 BHA

Summary: Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don’t apply. It’s a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers? In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of building more than thirty brands across several blue-chip companies. Pragmarketism is a whole new marketing approach, combining Indianism, pragmatism and digitalism.

List(s) this item appears in: Marketing | Operation & quantitative Techniques

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.812 BHA (Browse shelf(Opens below))	1	Available		002375

Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don’t apply. It’s a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers?

In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of building more than thirty brands across several blue-chip companies. Pragmarketism is a whole new marketing approach, combining Indianism, pragmatism and digitalism.

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