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1.
Harry Potter: brand magic of the boy wizard by Series: Great brand stories
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 BRO.

2.
Storm the norm: untold stories of 20 brands that did it best by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Rupa Publications India Pvt. Ltd. 2016
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

3.
From brand vision to brand evaluation: the strategic process of growing and strengthening brands by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Routledge 2012
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 CHE.

4.
Theory, practice and techniques in advertising and sales management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York 3G E-Learning LLC 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 MRA.

5.
Smart branding book: how to build a profitable and resilient brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London LID Publishing 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WHI.

6.
Brand fusion: purpose-driven brand strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin Walter de Gruyter GmbH, 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SMI.

7.
Digital storytelling for brands  by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publication Pvt Ltd 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 TOM.

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