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1.
Product design and development by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5752 ULR.

2.
New products management by
Edition: 11th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 CRA.

3.
A new brand world: 8 principles for achieving brand leadership in the 21st century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED.

4.
The product manager's toolkit: methodologies, processes and tasks in high-tech product management by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Springer 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 STE.

5.
Product leadership: how top product managers launch awesome products and build successful teams by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sebastopol O'Reilly Media 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 BAN.

6.
Future tech: how to capture value from disruptive industry trends by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 UND.

7.
Innovation management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Red Globe PressĀ  2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 END.

8.
A new brand world: 8 principles for achieving brand leadership in the twenty-first century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin Group 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED.

9.
United we brand: how to create a cohesive brand that's seen, heard, and remembered by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOS.

10.
The origin of brands: discover the natural laws of product innovation and business survival by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers Inc. 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 RIE.

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