The origin of brands: discover the natural laws of product innovation and business survival

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Material type: Text

TextPublication details: New York HarperCollins Publishers Inc. 2004Description: x, 308 pISBN:

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 RIE (Browse shelf(Opens below))	1	Available		G00428

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