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	1.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaran, Ambi M. G Jacob, Isaac Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	How brands become icons: the principles of cultural branding by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2004 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HOL. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	3.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaran, Ambi M. G Jacob, Isaac Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	4.	Brand management: co-creating meaningful brands by Beverland, Michael Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing. Place hold Add to cart (remove)
	5.	Launching and building a brand for dummies by Will, Amy Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WIL. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	6.	A new brand world: 8 principles for achieving brand leadership in the 21st century by Bedbury, Scott Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2003 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED. Lists: Marketing, Non Fiction. Place hold Add to cart (remove)
	7.	Power of customer experience: how to use customer-centricity to drive sales and profitability by Newman, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	8.	Brand management: an introduction through storytelling by Mogaji, Emmanuel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	9.	Brand asset management: driving profitable growth through your brands by Davis, Scott M Series: The Jossey-Bass Business and Management Series Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey-Bass Inc. 2000 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 DAV. Place hold Add to cart (remove)
	10.	Building brand identity: a strategy for success in a hostile marketplace by Upshaw, Lynn B Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 1995 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 UPS. Place hold Add to cart (remove)
	11.	A new brand world: 8 principles for achieving brand leadership in the twenty-first century by Bedbury, Scott Fenichell, Stephen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Penguin Group 2003 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED. Place hold Add to cart (remove)
	12.	Brand management: the Indian context by Moorthi, Y. L. R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 1999 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOO. Place hold Add to cart (remove)
	13.	United we brand: how to create a cohesive brand that's seen, heard, and remembered by Moser, Mike Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2003 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOS. Place hold Add to cart (remove)
	14.	The art of the brand: the ten commandments of strategic design by Gupta, S. R. Sen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Rupa & Co. 1995 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GUP. Place hold Add to cart (remove)
	15.	The fall of advertising and the rise of PR by Ries, Al Ries, Laura Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins Publishers Inc. 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659 RIE. Place hold Add to cart (remove)
	16.	Mythmaking on Madison avenue how advertisers apply the power of myth & symbolism to create leadership brands by Randazzo, Sal Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago Probus Publishing Company 1993 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 RAN. Place hold Add to cart (remove)
	17.	The origin of brands: discover the natural laws of product innovation and business survival by Ries, Al Ries, Laura Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins Publishers Inc. 2004 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 RIE. Place hold Add to cart (remove)
	18.	Brand storytelling: put customers at the heart of your brand story by Rodriguez, Miri Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ROD. Place hold Add to cart (remove)

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