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1.
Lovemarks: the future beyond brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York PowerHouse Books 2004
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.827 ROB, ...

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2.
The origin of brands: discover the natural laws of product innovation and business survival by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers Inc. 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 RIE.

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