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	1.	Positioning: the battle for your mind by Ries, Al Trout, Jack Edition: 20th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2003 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 RIE. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Marketing Warfare by Ries, Al Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	3.	The 22 immutable laws of marketing by Ries, Al Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Profile Books Ltd. 1994 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	No cover image available Positioning: the battle for your mind by Ries, Al Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA Warner Books 1982 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 RIE. Place hold Add to cart (remove)
	5.	Horse sense: the key to success is finding a horse to ride by Ries, AL Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill, Inc. 1991 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.14 RIE. Place hold Add to cart (remove)
	6.	The fall of advertising and the rise of PR by Ries, Al Ries, Laura Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins Publishers Inc. 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659 RIE. Place hold Add to cart (remove)
	7.	The origin of brands: discover the natural laws of product innovation and business survival by Ries, Al Ries, Laura Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins Publishers Inc. 2004 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 RIE. Place hold Add to cart (remove)

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