Strategic management concepts: a competitive advantage approach

By:

David, Fred R

Contributor(s):

David, Forest R

Material type: Text

TextPublication details: Pearson India Education Services Pvt. Ltd. New Delhi 2022Edition: 16thDescription: xxviii, 434 pISBN:

9789353062835

Subject(s):

Strategic management

DDC classification:

658.4012 DAV

Summary: Strategic Management Concepts: A Competitive Advantage Approach, 16e, is a practical, skills-oriented strategic-management textbook designed to enable students to learn "how to do strategic planning," rather than simply memorize seminal theories in strategy. This book will provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan that can lead to sustainable competitive advantages for any type of business. Learners using this text follow an integrative model that appears in every chapter as they progress with the book. They learn how to construct strategic-planning matrices, such as the Strengths, Weaknesses, Opportunities, and Threats (SWOT) and the Boston Consulting Group (BCG) matrices. Readers will also learn how to perform strategic-planning analyses, such as earnings-per-share/earnings-before-interest-and-taxes (EPS/EBIT) and Corporate Valuation. The focus throughout this text is on "learning by doing.

List(s) this item appears in: Public Policy & General Management | Operation & quantitative Techniques

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	658.4012 DAV (Browse shelf(Opens below))	1	Available		002329

Table of Content
"Part 1 Overview of Strategic Management
Chapter 1 T he Nature of Strategic Management
Part 2 Strategy Formulation
Chapter 2 The Business Vision and Mission
Chapter 3 The External Assessment
Chapter 4 The Internal Assessment
Chapter 5 Strategies in Action
Chapter 6 Strategy Analysis and Choice
Part 3 Strategy Implementation
Chapter 7 Implementing Strategies: Management, Operations, and Human Resource Issues
Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Part 4 Strategy Evaluation
Chapter 9 Strategy Review, Evaluation, and Control
Part 5 Key Strategic-Management Topics
Chapter 10 Business Ethics, Social Responsibility, and Environmental Sustainability
Chapter 11 Global and International Issues
Part 6 Strategic-Management Case Analysis

Strategic Management Concepts: A Competitive Advantage Approach, 16e, is a practical, skills-oriented strategic-management textbook designed to enable students to learn "how to do strategic planning," rather than simply memorize seminal theories in strategy. This book will provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan that can lead to sustainable competitive advantages for any type of business.

Learners using this text follow an integrative model that appears in every chapter as they progress with the book. They learn how to construct strategic-planning matrices, such as the Strengths, Weaknesses, Opportunities, and Threats (SWOT) and the Boston Consulting Group (BCG) matrices. Readers will also learn how to perform strategic-planning analyses, such as earnings-per-share/earnings-before-interest-and-taxes (EPS/EBIT) and Corporate Valuation. The focus throughout this text is on "learning by doing.

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