Business research methods

By:

Zikmund, William G

Contributor(s):

Material type: Text

TextPublication details: Cengage Learning India Pvt. Ltd. New Delhi 2021Edition: 9thDescription: xxiv, 664 pISBN:

9789353503260

Subject(s):

DDC classification:

658 ZIK

Summary: This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

List(s) this item appears in: Operation & quantitative Techniques | Hindi Books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Operations Management & Quantitative Techniques	658 ZIK (Browse shelf(Opens below))	1	Available		001426

PART I: INTRODUCTION.

1. The Role of Business Research.

2. Information Systems and Knowledge Management.

3. Theory Building.

4. The Business Research Process: An Overview.

5. The Human Side of Business: Organizational and Ethical Issues.

PART II: BEGINNING STAGES OF THE RESEARCH PROCESS.

6. Problem Definition: The Foundation of Business Research.

7. Qualitative Research Tools.

8. Secondary Data Research in a Digital Age.

PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA.

9. Survey Research: An Overview.

10. Survey Research: Communicating with the Respondents.

11. Observation Methods.

12. Experimental Research.

PART IV: MEASUREMENT CONCEPTS.

13. Measurement and Scaling Concepts.

14. Attitude Measurement.

15. Questionnaire Design.

PART V: SAMPLING AND FIELDWORK.

16. Sampling Designs. and Procedures.

17. Determination of Sample Size: A Review of Statistical Theory.

18. Fieldwork.

PART VI: DATA ANALYSIS AND PRESENTATION.

19. Editing and Coding: Transforming Raw Data into Information.

20. Basic Data Analysis: Descriptive Statistics.

21. Univariate Statistical Analysis.

22. Bivariate Statistical Analysis: Differences Between Two Variables.

23. Bivariate Statistical Analysis: Measures of Association.

24. Multivariate Statistical Analysis.

25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up.

PART VII: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES.

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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