Business research methods (Record no. 1328)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02604nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210927114704.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210927b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353503260 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | ZIK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 245 ## - TITLE STATEMENT | |
| Title | Business research methods |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 664 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 875.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | PART I: INTRODUCTION.<br/><br/>1. The Role of Business Research.<br/><br/>2. Information Systems and Knowledge Management.<br/><br/>3. Theory Building.<br/><br/>4. The Business Research Process: An Overview.<br/><br/>5. The Human Side of Business: Organizational and Ethical Issues.<br/><br/>PART II: BEGINNING STAGES OF THE RESEARCH PROCESS.<br/><br/>6. Problem Definition: The Foundation of Business Research.<br/><br/>7. Qualitative Research Tools.<br/><br/>8. Secondary Data Research in a Digital Age.<br/><br/>PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA.<br/><br/>9. Survey Research: An Overview.<br/><br/>10. Survey Research: Communicating with the Respondents.<br/><br/>11. Observation Methods.<br/><br/>12. Experimental Research.<br/><br/>PART IV: MEASUREMENT CONCEPTS.<br/><br/>13. Measurement and Scaling Concepts.<br/><br/>14. Attitude Measurement.<br/><br/>15. Questionnaire Design.<br/><br/>PART V: SAMPLING AND FIELDWORK.<br/><br/>16. Sampling Designs. and Procedures.<br/><br/>17. Determination of Sample Size: A Review of Statistical Theory.<br/><br/>18. Fieldwork.<br/><br/>PART VI: DATA ANALYSIS AND PRESENTATION.<br/><br/>19. Editing and Coding: Transforming Raw Data into Information.<br/><br/>20. Basic Data Analysis: Descriptive Statistics.<br/><br/>21. Univariate Statistical Analysis.<br/><br/>22. Bivariate Statistical Analysis: Differences Between Two Variables.<br/><br/>23. Bivariate Statistical Analysis: Measures of Association.<br/><br/>24. Multivariate Statistical Analysis.<br/><br/>25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up.<br/><br/>PART VII: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management--Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business--Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Carr, Jon C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Griffin, Mitch |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Operations Management & Quantitative Techniques | 21-22/8468 | 26-08-2021 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 09/27/2021 | Bharat Book Distributors | 655.38 | 3 | 1 | 658 ZIK | 001426 | 12/13/2024 | 11/13/2024 | 1 | 875.00 | 09/27/2021 | Book |