Hospitality and tourism marketing: building customer driven hospitality and tourism organizations

By:

Hinson, Robert E

Contributor(s):

Material type: Text

TextPublication details: Routledge New York 2024Description: xxii, 352 pISBN:

9781032688473

Subject(s):

Tourism marketing

DDC classification:

647.940688 HIN

Summary: Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic. (https://www.routledge.com/Hospitality-and-Tourism-Marketing-Building-Customer-Driven-Hospitality-and-Tourism-Organizations/Hinson-Mensah-Amoako-Mensah-Coffie-Khosa/p/book/9781032688473)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	647.940688 HIN (Browse shelf(Opens below))	1	Available		006915

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.

In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.

(https://www.routledge.com/Hospitality-and-Tourism-Marketing-Building-Customer-Driven-Hospitality-and-Tourism-Organizations/Hinson-Mensah-Amoako-Mensah-Coffie-Khosa/p/book/9781032688473)

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