Hospitality and tourism marketing: (Record no. 8240)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02032nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241222130330.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241222b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032688473 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.940688 |
| Item number | HIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hinson, Robert E. |
| 245 ## - TITLE STATEMENT | |
| Title | Hospitality and tourism marketing: |
| Remainder of title | building customer driven hospitality and tourism organizations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 352 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 54.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.<br/><br/>In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.<br/><br/>(https://www.routledge.com/Hospitality-and-Tourism-Marketing-Building-Customer-Driven-Hospitality-and-Tourism-Organizations/Hinson-Mensah-Amoako-Mensah-Coffie-Khosa/p/book/9781032688473) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tourism marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mensah, Ishmael |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Amoako, George Kofi |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mensah, Esi Akyere |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coffie, Isaac Sewornu |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Khosa, Eddy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 1182925 | 11-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/22/2024 | Atlantic Publishers & Distributors | 4074.76 | 647.940688 HIN | 006915 | 12/22/2024 | 1 | 6268.86 | 12/22/2024 | Book |