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1.
The fall of advertising and the rise of PR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers Inc. 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659 RIE.

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2.
The origin of brands: discover the natural laws of product innovation and business survival by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers Inc. 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 RIE.

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