Principles of pricing: an analytical approach

By:

Vohra, Rakesh V

Contributor(s):

Krishnamurthi, Lakshman

Material type: Text

TextPublication details: Cambridge University Press 2012 New YorkDescription: x, 250 pISBN:

9781107010659

Subject(s):

DDC classification:

658.816 VOH

Summary: Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment. Analytical and descriptive treatment of pricing, not simply anecdotal Both relevant and rigorous in its approach, based on 20 years of teaching the subject in the MBA/PhD classroom Readable as well as encouraging the reader to work through the logic of the arguments

List(s) this item appears in: Operation & quantitative Techniques | Finance & Accounting

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Operations Management & Quantitative Techniques	658.816 VOH (Browse shelf(Opens below))	1	Available		000807
Book	Indian Institute of Management LRC General Stacks	Operations Management & Quantitative Techniques	658.816 VOH (Browse shelf(Opens below))	2	Available		000808

Table of Contents
1. Introduction
2. Buyer behavior
3. Estimating price response
4. Uniform posted price
5. Auctions
6. Price discrimination
7. Pricing and competition
8. Bringing it all together
9. Appendix on game theory.

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

Analytical and descriptive treatment of pricing, not simply anecdotal
Both relevant and rigorous in its approach, based on 20 years of teaching the subject in the MBA/PhD classroom
Readable as well as encouraging the reader to work through the logic of the arguments

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