Principles of pricing: an analytical approach (Record no. 543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01662nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240627173708.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191219b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781107010659 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.816 |
| Item number | VOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vohra, Rakesh V. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of pricing: an analytical approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Cambridge University Press |
| Date of publication, distribution, etc. | 2012 |
| Place of publication, distribution, etc. | New York |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 250 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 62.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Contents<br/>1. Introduction<br/>2. Buyer behavior<br/>3. Estimating price response<br/>4. Uniform posted price<br/>5. Auctions<br/>6. Price discrimination<br/>7. Pricing and competition<br/>8. Bringing it all together<br/>9. Appendix on game theory. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.<br/><br/>Analytical and descriptive treatment of pricing, not simply anecdotal<br/>Both relevant and rigorous in its approach, based on 20 years of teaching the subject in the MBA/PhD classroom<br/>Readable as well as encouraging the reader to work through the logic of the arguments |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Pricing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishnamurthi, Lakshman |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Operations Management & Quantitative Techniques | 19-20/7786 | 12-12-2019 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/19/2019 | Bharat Book Distributors | 3101.37 | 6 | 4 | 658.816 VOH | 000807 | 01/01/2025 | 12/20/2024 | 1 | 4699.05 | 12/19/2019 | Book | ||||
| Dewey Decimal Classification | Operations Management & Quantitative Techniques | 19-20/7786 | 12-12-2019 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/19/2019 | Bharat Book Distributors | 3101.37 | 4 | 2 | 658.816 VOH | 000808 | 11/26/2024 | 11/21/2024 | 2 | 4699.05 | 12/19/2019 | Book |