Grinding it out: the making of McDonald's

By:

Kroc, Ray

Contributor(s):

Anderson, Robert

Material type: Text

TextPublication details: St. Martin's Griffin New York 1977Description: xii, 206 pISBN:

9781250127501

Subject(s):

DDC classification:

647.9573 KRO

Summary: Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe. (http://panmacmillan.co.in/bookdetails/9781250127501/Grinding-It-Out/2378)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Non-fiction	647.9573 KRO (Browse shelf(Opens below))	1	Available		005279

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.

(http://panmacmillan.co.in/bookdetails/9781250127501/Grinding-It-Out/2378)

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