New products management

By:

Crawford, Merle

Contributor(s):

Benedetto, Anthony Di

Material type: Text

TextPublication details: McGraw Hill Education (India) Pvt. Ltd. Chennai 2020Edition: 11thDescription: xviii, 546 pISBN:

9789389949810

Subject(s):

New products--Management

DDC classification:

658.575 CRA

Summary: New Products Management, now in its eleventh edition, is a comprehensive textbook on new product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in detail.

List(s) this item appears in: Marketing | Public Policy & General Management

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.575 CRA (Browse shelf(Opens below))	1	Available		002535

PART ONE
Overview and Opportunity Identification/Selection
1. The Strategic Elements of Product Development
2. The New Products Process
3. Opportunity Identification and Selection: Strategic Planning for New Products

PART TWO
Concept Generation
4. Creativity and the Product Concept
5. Finding and Solving Customers’ Problems
6. Analytical Attribute Approaches: Introduction and Perceptual Mapping
7. Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

PART THREE
Concept/Project Evaluation
8. The Concept Evaluation System
9. Concept Testing
10. The Full Screen
11. Sales Forecasting and Financial Analysis
12. Product Protocol

PART FOUR
Development
13. Design
14. Development Team Management
15. Product Use Testing

PART FIVE
Launch
16. Strategic Launch Planning
17. Implementation of the Strategic Plan
18. Market Testing
19. Launch Management
20. Public Policy Issues

New Products Management, now in its eleventh edition, is a comprehensive textbook on new product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in detail.

There are no comments on this title.

to post a comment.