New products management (Record no. 2777)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01988nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220630142406.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220630b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789389949810 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.575 |
| Item number | CRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Crawford, Merle |
| 245 ## - TITLE STATEMENT | |
| Title | New products management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Pvt. Ltd. |
| Place of publication, distribution, etc. | Chennai |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 546 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 825.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | PART ONE<br/>Overview and Opportunity Identification/Selection <br/>1. The Strategic Elements of Product Development <br/>2. The New Products Process <br/>3. Opportunity Identification and Selection: Strategic Planning for New Products <br/><br/><br/>PART TWO<br/>Concept Generation <br/>4. Creativity and the Product Concept <br/>5. Finding and Solving Customers’ Problems <br/>6. Analytical Attribute Approaches: Introduction and Perceptual Mapping <br/>7. Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques <br/><br/><br/>PART THREE<br/>Concept/Project Evaluation <br/>8. The Concept Evaluation System <br/>9. Concept Testing <br/>10. The Full Screen <br/>11. Sales Forecasting and Financial Analysis <br/>12. Product Protocol<br/><br/><br/>PART FOUR<br/>Development <br/>13. Design <br/>14. Development Team Management <br/>15. Product Use Testing <br/><br/><br/>PART FIVE<br/>Launch <br/>16. Strategic Launch Planning <br/>17. Implementation of the Strategic Plan <br/>18. Market Testing <br/>19. Launch Management <br/>20. Public Policy Issues |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | New Products Management, now in its eleventh edition, is a comprehensive textbook on new product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in detail. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New products--Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Benedetto, Anthony Di |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB608 | 04-06-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/30/2022 | Technical Bureau India Pvt. Ltd. | 577.50 | 1 | 658.575 CRA | 002535 | 09/13/2024 | 08/16/2022 | 1 | 825.00 | 06/30/2022 | Book |