Managerial economics: foundations of business analysis and strategy

Table of content

CHAPTER 1 Managers, Profits, and Markets
CHAPTER 2 Demand, Supply, and Market
CHAPTER 3 Marginal Analysis for Optimal Decisions
CHAPTER 4 Basic Estimation Techniques
CHAPTER 5 Theory of Consumer Behavior
Online Appendix 1: Substitution and Income Effects of a Price Change
CHAPTER 6 Elasticity and Demand
CHAPTER 7 Demand Estimation and Forecasting
Online Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms
CHAPTER 8 Production and Cost in the Short Run
CHAPTER 9 Production and Cost in the Long Run
CHAPTER 10 Production and Cost Estimation
Online Appendix 3: Linear Programming
CHAPTER 11 Managerial Decisions in Competitive Markets
CHAPTER 12 Managerial Decisions for Firms with Market Power
CHAPTER 13 Strategic Decision Making in Oligopoly Markets
CHAPTER 14 Advanced Pricing Techniques
Online Appendix 4: Pricing Multiple Products Related in Production
CHAPTER 15 Decisions Under Risk and Uncertainty
CHAPTER 16 Government Regulation of Business

OVERVIEW
This text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. It is a self-contained textbook that requires no previous training in economics. The text carefully develops and applies the most useful concepts for business decision making and strategic planning.