Digital marketing technologies

By:

Aghazadeh, Hashem

Contributor(s):

Khoshnevis, Mozhde

Material type: Text

TextPublication details: Palgrave Macmillan Singapore 2024Description: xxi, 230 pISBN:

9789819706068

Subject(s):

Internet marketing

DDC classification:

658.8 AGH

Summary: This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs). (https://link.springer.com/book/10.1007/978-981-97-0607-5)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 AGH (Browse shelf(Opens below))	1	Available		007342

Table of content:
Digital Marketing Fundamentals
Hashem Aghazadeh, Mozhde Khoshnevis
Pages 3-29
Digital Marketing Analysis and Strategy
Hashem Aghazadeh, Mozhde Khoshnevis
Pages 31-61
Digital Marketing Implementation and Practice
Hashem Aghazadeh, Mozhde Khoshnevis
Pages 63-89
Applications of Marketing Technologies (Martechs)
Front Matter
Pages 91-91
Download chapter PDF
Marketing Technologies (Martechs)
Hashem Aghazadeh, Mozhde Khoshnevis
Pages 93-108
Main Martechs in Brief
Hashem Aghazadeh, Mozhde Khoshnevis
Pages 109-157
Applications of Marketing Technologies (Martechs) in Digital Marketing
Hashem Aghazadeh, Mozhde Khoshnevis
Pages 159-185
Martechs and Digital Marketing+ (Types of Digital Marketing)
Hashem Aghazadeh, Mozhde Khoshnevis
Pages 187-226
Back Matter
Pages 227-230

[https://link.springer.com/book/10.1007/978-981-97-0607-5]

This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs).

(https://link.springer.com/book/10.1007/978-981-97-0607-5)

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