Digital marketing technologies (Record no. 8238)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02572nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119152046.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250119b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789819706068 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | AGH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aghazadeh, Hashem |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing technologies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Place of publication, distribution, etc. | Singapore |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 230 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EUR |
| Price amount | 89.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Digital Marketing Fundamentals<br/>Hashem Aghazadeh, Mozhde Khoshnevis<br/>Pages 3-29<br/>Digital Marketing Analysis and Strategy<br/>Hashem Aghazadeh, Mozhde Khoshnevis<br/>Pages 31-61<br/>Digital Marketing Implementation and Practice<br/>Hashem Aghazadeh, Mozhde Khoshnevis<br/>Pages 63-89<br/>Applications of Marketing Technologies (Martechs)<br/>Front Matter<br/>Pages 91-91<br/>Download chapter PDF <br/>Marketing Technologies (Martechs)<br/>Hashem Aghazadeh, Mozhde Khoshnevis<br/>Pages 93-108<br/>Main Martechs in Brief<br/>Hashem Aghazadeh, Mozhde Khoshnevis<br/>Pages 109-157<br/>Applications of Marketing Technologies (Martechs) in Digital Marketing<br/>Hashem Aghazadeh, Mozhde Khoshnevis<br/>Pages 159-185<br/>Martechs and Digital Marketing+ (Types of Digital Marketing)<br/>Hashem Aghazadeh, Mozhde Khoshnevis<br/>Pages 187-226<br/>Back Matter<br/>Pages 227-230<br/><br/>[https://link.springer.com/book/10.1007/978-981-97-0607-5] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs).<br/><br/>(https://link.springer.com/book/10.1007/978-981-97-0607-5) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Khoshnevis, Mozhde |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
No items available.