Designing luxury brands: the science of pleasing customers' senses

By:

Derval, Diana

Material type: Text

TextSeries: Management for ProfessionalsPublication details: Springer Cham 2024Description: xxii, 170 pISBN:

9783030100759

Subject(s):

DDC classification:

658.827 DER

Summary: This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle. (https://link.springer.com/book/10.1007/978-3-319-71557-5)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 DER (Browse shelf(Opens below))	1	Available		007341

Table of content:
Front Matter
Pages i-xxii
Download chapter PDF
Understanding Luxury Shoppers
Diana Derval
Pages 1-26
Identifying Profitable Markets
Diana Derval
Pages 27-50
Finding the Right Positioning
Diana Derval
Pages 51-76
Designing Luxury Brands
Diana Derval
Pages 77-104
Expanding Luxury Brands Internationally
Diana Derval
Pages 105-136
Building Iconic Brands
Diana Derval
Pages 137-158
[https://link.springer.com/book/10.1007/978-3-319-71557-5]

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

(https://link.springer.com/book/10.1007/978-3-319-71557-5)

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