Designing luxury brands: (Record no. 8237)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01858nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119150950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250119b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030100759 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | DER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Derval, Diana |
| 245 ## - TITLE STATEMENT | |
| Title | Designing luxury brands: |
| Remainder of title | the science of pleasing customers' senses |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Springer |
| Place of publication, distribution, etc. | Cham |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 170 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EUR |
| Price amount | 64.99 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Management for Professionals |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Front Matter<br/>Pages i-xxii<br/>Download chapter PDF <br/>Understanding Luxury Shoppers<br/>Diana Derval<br/>Pages 1-26<br/>Identifying Profitable Markets<br/>Diana Derval<br/>Pages 27-50<br/>Finding the Right Positioning<br/>Diana Derval<br/>Pages 51-76<br/>Designing Luxury Brands<br/>Diana Derval<br/>Pages 77-104<br/>Expanding Luxury Brands Internationally<br/>Diana Derval<br/>Pages 105-136<br/>Building Iconic Brands<br/>Diana Derval<br/>Pages 137-158<br/>[https://link.springer.com/book/10.1007/978-3-319-71557-5] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.<br/><br/>(https://link.springer.com/book/10.1007/978-3-319-71557-5) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Neurosciences |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Manufacturing--Industries |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
No items available.