The history of marketing science

Contributor(s):

Material type: Text

TextSeries: World Scientific-Now Publishers Series in Business: vol. 3Publication details: World Scientific Publishing Singapore 2024Description: xxv, 502 pISBN:

9789814619479

Subject(s):

DDC classification:

658.8 WIN

Summary: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. (https://www.worldscientific.com/worldscibooks/10.1142/9128?srsltid=AfmBOooLPQRzx6gxsZJJrxs-Gcps7Ypf3fRaZIVPHf3kow_qjxbATGru#t=aboutBook)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 WIN (Browse shelf(Opens below))	1	Available		006779

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.

Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
(https://www.worldscientific.com/worldscibooks/10.1142/9128?srsltid=AfmBOooLPQRzx6gxsZJJrxs-Gcps7Ypf3fRaZIVPHf3kow_qjxbATGru#t=aboutBook)

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