MARC details
| 000 -LEADER |
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| fixed length control field |
01804nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241217173114.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241215b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789814619479 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Item number |
WIN |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The history of marketing science |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
World Scientific Publishing |
| Place of publication, distribution, etc. |
Singapore |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 502 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
USD |
| Price amount |
48.00 |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
World Scientific-Now Publishers Series in Business: vol. 3 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.<br/><br/>Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.<br/>(https://www.worldscientific.com/worldscibooks/10.1142/9128?srsltid=AfmBOooLPQRzx6gxsZJJrxs-Gcps7Ypf3fRaZIVPHf3kow_qjxbATGru#t=aboutBook) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research--History |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing--Management--History |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing--Study and teaching--History |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Winer, Russell S [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Neslin, Scott A [Editor] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |