The persuasion code: how neuromarketing can help you persuade anyone, anywhere, anytime

By:

Morin, Christophe

Contributor(s):

Renvoise, Patrick

Material type: Text

TextPublication details: John Wiley & Sons, Inc., New Jersey 2018Description: xx, 332 pISBN:

9781119440703

Subject(s):

DDC classification:

658.80019 MOR

Summary: The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain. (https://www.wiley.com/en-us/The+Persuasion+Code%3A+How+Neuromarketing+Can+Help+You+Persuade+Anyone%2C+Anywhere%2C+Anytime-p-9781119440703)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.80019 MOR (Browse shelf(Opens below))	1	Available		006652

Table of content:
Acknowledgments vii

About the Authors ix

Why Read This Book? xi

Introduction xvii

PART I DECODING PERSUASION SCIENCE 1

Chapter 1 Why Is Neuromarketing a Game Changer? 3

Chapter 2 The Neuroscience of Persuasion 19

PART II DECODING PERSUASION THEORY 39

Chapter 3 NeuroMap: A Brain-Based Persuasion Theory 41

Chapter 4 Applying Six Stimuli to Persuade the Primal Brain 59

PART III DECODING YOUR PERSUASIVE NARRATIVE 113

Chapter 5 Diagnose the Pain 115

Chapter 6 Differentiate Your Claims 131

Chapter 7 Demonstrate the Gain 141

Chapter 8 Deliver to the Primal Brain 165

Conclusion 283

Appendix: NeuroMap Simplified NeuroScoring Tool 289

References 297

Index 317
[https://www.wiley.com/en-us/The+Persuasion+Code%3A+How+Neuromarketing+Can+Help+You+Persuade+Anyone%2C+Anywhere%2C+Anytime-p-9781119440703#tableofcontents-section]

The Persuasion Code

Capture, convince, and close—scientifically

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.

This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.

Written by the founders of SalesBrain who pioneered the field of neuromarketing
SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
Includes guidance for creating your own neuromarketing plan
Advance your business or career by creating persuasive messages based on the working principle of the brain.

(https://www.wiley.com/en-us/The+Persuasion+Code%3A+How+Neuromarketing+Can+Help+You+Persuade+Anyone%2C+Anywhere%2C+Anytime-p-9781119440703)

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