The persuasion code: (Record no. 7391)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03250nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241128204134.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241128b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119440703 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80019 |
| Item number | MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Morin, Christophe |
| 245 ## - TITLE STATEMENT | |
| Title | The persuasion code: |
| Remainder of title | how neuromarketing can help you persuade anyone, anywhere, anytime |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc., |
| Place of publication, distribution, etc. | New Jersey |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 332 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 24.95 |
| 500 ## - GENERAL NOTE | |
| General note | Table of content:<br/>Acknowledgments vii<br/><br/>About the Authors ix<br/><br/>Why Read This Book? xi<br/><br/>Introduction xvii<br/><br/>PART I DECODING PERSUASION SCIENCE 1<br/><br/>Chapter 1 Why Is Neuromarketing a Game Changer? 3<br/><br/>Chapter 2 The Neuroscience of Persuasion 19<br/><br/>PART II DECODING PERSUASION THEORY 39<br/><br/>Chapter 3 NeuroMap: A Brain-Based Persuasion Theory 41<br/><br/>Chapter 4 Applying Six Stimuli to Persuade the Primal Brain 59<br/><br/>PART III DECODING YOUR PERSUASIVE NARRATIVE 113<br/><br/>Chapter 5 Diagnose the Pain 115<br/><br/>Chapter 6 Differentiate Your Claims 131<br/><br/>Chapter 7 Demonstrate the Gain 141<br/><br/>Chapter 8 Deliver to the Primal Brain 165<br/><br/>Conclusion 283<br/><br/>Appendix: NeuroMap Simplified NeuroScoring Tool 289<br/><br/>References 297<br/><br/>Index 317<br/>[https://www.wiley.com/en-us/The+Persuasion+Code%3A+How+Neuromarketing+Can+Help+You+Persuade+Anyone%2C+Anywhere%2C+Anytime-p-9781119440703#tableofcontents-section] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Persuasion Code<br/><br/>Capture, convince, and close—scientifically<br/><br/>Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.<br/><br/>This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.<br/><br/>Written by the founders of SalesBrain who pioneered the field of neuromarketing<br/>SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO<br/>Includes guidance for creating your own neuromarketing plan<br/>Advance your business or career by creating persuasive messages based on the working principle of the brain.<br/><br/>(https://www.wiley.com/en-us/The+Persuasion+Code%3A+How+Neuromarketing+Can+Help+You+Persuade+Anyone%2C+Anywhere%2C+Anytime-p-9781119440703) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Neuromarketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Persuasion (Psychology) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Renvoise, Patrick |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
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| Dewey Decimal Classification | Marketing | TB2631 | 19-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/29/2024 | Technical Bureau India Pvt. Ltd. | 1414.17 | 658.80019 MOR | 006652 | 11/29/2024 | 1 | 2175.64 | 11/29/2024 | Book |