Social marketing: principles and practice for delivering global change

By:

Hastings, Gerard

Contributor(s):

Domegan, Christine

Material type: Text

TextPublication details: Routledge Oxan 2023Edition: 4thDescription: xx, 351 pISBN:

9781032059679

Subject(s):

DDC classification:

658.8 HAS

Summary: Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings. (https://www.routledge.com/Social-Marketing-Principles-and-Practice-for-Delivering-Global-Change/Hastings-Domegan/p/book/9781032059679?srsltid=AfmBOoo8CyWmikASx4kMG7si4rAKZ2CkZNR7PcQRTEIp6qzDbb9dXcNQ)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 HAS (Browse shelf(Opens below))	1	Available		006478

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with:

Fresh content on climate breakdown, inequality and diversity, public health and poverty

The critical capacity to analyse the origins, workings and future of our economic system

Contemporary case studies from around the world demonstrating how change happens

Reflective questions and critical thinking tasks to aid understanding
This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.

(https://www.routledge.com/Social-Marketing-Principles-and-Practice-for-Delivering-Global-Change/Hastings-Domegan/p/book/9781032059679?srsltid=AfmBOoo8CyWmikASx4kMG7si4rAKZ2CkZNR7PcQRTEIp6qzDbb9dXcNQ)

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