Social marketing: (Record no. 7927)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01969nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241121151515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241121b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032059679 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hastings, Gerard |
| 245 ## - TITLE STATEMENT | |
| Title | Social marketing: |
| Remainder of title | principles and practice for delivering global change |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | Oxan |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 351 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 45.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with:<br/><br/><br/>Fresh content on climate breakdown, inequality and diversity, public health and poverty<br/><br/>The critical capacity to analyse the origins, workings and future of our economic system<br/><br/>Contemporary case studies from around the world demonstrating how change happens<br/><br/>Reflective questions and critical thinking tasks to aid understanding<br/>This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.<br/><br/>(https://www.routledge.com/Social-Marketing-Principles-and-Practice-for-Delivering-Global-Change/Hastings-Domegan/p/book/9781032059679?srsltid=AfmBOoo8CyWmikASx4kMG7si4rAKZ2CkZNR7PcQRTEIp6qzDbb9dXcNQ) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Domegan, Christine |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB2248 | 28-10-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/21/2024 | Technical Bureau India Pvt. Ltd. | 3455.69 | 658.8 HAS | 006478 | 11/21/2024 | 1 | 5316.44 | 11/21/2024 | Book |