Retail management: a strategic approach

By:

Berman, Barry

Contributor(s):

Material type: Text

TextPublication details: New Delhi Pearson India Education Services Pvt. Ltd. 2011Edition: 11thDescription: xxvii, 652 pISBN:

9788131733769

Subject(s):

Retail Management

DDC classification:

658.87 BER

Summary: Retail Management is built on the fundamental principle that retailers need to plan for and adapt to a complex, changing retail industry. You'll learn to define and integrate a retail strategy and make sound business decisions so you can thrive in today's retail environment. (https://www.pearson.com/en-us/subject-catalog/p/retail-management-a-strategic-approach/P200000005831/9780133796841?tab=title-overview)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.87 BER (Browse shelf(Opens below))	1	Available		G00614

Table of content:
An Introduction to Retailing
Building and Sustaining Relationships in Retailing
Strategic Planning in Retailing
Retail Institutions by Ownership
Retail Institutions by Store-Based Strategy Mix
Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
Identifying and Understanding Consumers
Information Gathering and Processing in Retailing
Trading-Area Analysis
Site Selection
Retail Organization and Human Resource Management
Operations Management: Financial Dimensions
Operations Management: Operational Dimensions
Developing Merchandise Plans
Implementing Merchandise Plans
Financial Merchandise Management
Pricing in Retailing
Establishing and Maintaining a Retail Image
Promotional Strategy
Integrating and Controlling the Retail Strategy
Appendix: Careers in Retailing
[https://www.pearson.com/en-us/subject-catalog/p/retail-management-a-strategic-approach/P200000005831/9780133796841?tab=table-of-contents]

Retail Management is built on the fundamental principle that retailers need to plan for and adapt to a complex, changing retail industry. You'll learn to define and integrate a retail strategy and make sound business decisions so you can thrive in today's retail environment.
(https://www.pearson.com/en-us/subject-catalog/p/retail-management-a-strategic-approach/P200000005831/9780133796841?tab=title-overview)

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