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Berman, Barry

Retail management: a strategic approach - 11th - New Delhi Pearson India Education Services Pvt. Ltd. 2011 - xxvii, 652 p.

Table of content:
An Introduction to Retailing
Building and Sustaining Relationships in Retailing
Strategic Planning in Retailing
Retail Institutions by Ownership
Retail Institutions by Store-Based Strategy Mix
Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
Identifying and Understanding Consumers
Information Gathering and Processing in Retailing
Trading-Area Analysis
Site Selection
Retail Organization and Human Resource Management
Operations Management: Financial Dimensions
Operations Management: Operational Dimensions
Developing Merchandise Plans
Implementing Merchandise Plans
Financial Merchandise Management
Pricing in Retailing
Establishing and Maintaining a Retail Image
Promotional Strategy
Integrating and Controlling the Retail Strategy
Appendix: Careers in Retailing
[https://www.pearson.com/en-us/subject-catalog/p/retail-management-a-strategic-approach/P200000005831/9780133796841?tab=table-of-contents]

Retail Management is built on the fundamental principle that retailers need to plan for and adapt to a complex, changing retail industry. You'll learn to define and integrate a retail strategy and make sound business decisions so you can thrive in today's retail environment.
(https://www.pearson.com/en-us/subject-catalog/p/retail-management-a-strategic-approach/P200000005831/9780133796841?tab=title-overview)

ISBN: 9788131733769

Subjects--Topical Terms:
Retail Management

Dewey Class. No.: 658.87 / BER