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1.
Integrated marketing communication: creative strategy from idea to implementation by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Rowman & Littlefield 2018
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

2.
Critical writing: a guide to writing a paper using the concepts and processes of critical thinking by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 808.02 NOS.

3.
Craft entrepreneurship by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 745.5068 NAU.

4.
Dare to lead like a girl: how to survive and thrive in the corporate jungle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 303.34082 FEL.

5.
The search for meaning at work: unleashing the hidden power of purpose to engage and fulfill your workforce by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.314 VAN.

6.
Shop til you drop: consumer behavior and american culture by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield Publishing Group Inc. 2005
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BER.

7.
Nudging public policy: examining the benefits and limitations of paternalistic public policies by Series: Economy, Polity, and Society
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield 2021
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

8.
Voice marketing: harnessing the power of conversational AI to drive customer engagement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIN.

9.
Everyday bias: identifying and navigating unconscious judgments in our daily lives by
Publication details: Rowman & Littlefield
Availability: No items available.

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