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1.
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Strategic market management: global perspectives by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 AAK, ...
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2.
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Marketing channel: a management view by
Edition: 8th
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 ROS.
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3.
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Marketing research by
Edition: 11th
Publication details: New Delhi Wiley India Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...
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4.
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5.
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Sales management: analysis and decision making by
Edition: 9th
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2015
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.81 ING, ...
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6.
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Marketing Warfare by
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2012
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE.
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7.
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8.
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Marketing broadening the hoizons by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Overseas Press India Pvt Ltd. 2008
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 LAG.
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9.
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Consumer Behavior: building marketing strategy by
Edition: 12th
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW.
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10.
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Building brands in Asia: from the inside out by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827095 AND.
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11.
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12.
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Essentials of marketing management by
Edition: 2nd
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York CRC Press 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN.
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13.
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Marketing channel strategy by
Edition: 8th
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2015
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.87 PAL, ...
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14.
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15.
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16.
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Purple cow: transform your business by being remarkable by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Penguin Books Ltd. 2002
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 GOD, ...
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17.
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This is marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Penguin Books Ltd. 2019
Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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18.
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19.
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Mass customization: challenges and solutions by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Germany Springer 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.514 BLE.
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20.
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