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All marketers tell stories: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all

By: Material type: TextTextPublication details: Penguin Books Ltd. London 2012Description: xviii, 220 pISBN:
  • 9781591845331
Subject(s): DDC classification:
  • 658.8 GOD
Summary: .
List(s) this item appears in: Marketing | Operation & quantitative Techniques
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC General Stacks Marketing 658.8 GOD (Browse shelf(Opens below)) 1 Checked out 01/19/2025 001011

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