Results of search for 'ccl=su:"Marketing--Management"' › Learning Resource Centre (LRC) catalog

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	1.	Business marketing: concepts and cases by Sarin, Sharad Edition: 9th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Marketing strategy: based on first principles and data analytics by Palmatier, Robert W Sridhar, Shrihari Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	3.	B2B marketing: a south-asian perspective by Hutt, Michael D Sharma, Dheeraj Speh, Thomas W Edition: 11th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2014 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing. Place hold Add to cart (remove)
	4.	Marketing management by Kotler, Philip Keller, Kevin Lane Edition: 15th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016 Online resources: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (3). Lists: Marketing, Public Policy & General Management. (1 votes) Place hold Add to cart (remove)
	5.	Essentials of marketing management by Lancaster, Geoffrey Massingham, Lester Ashford, Ruth Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York CRC Press 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	6.	Total relationship marketing by Gummesson, Evert Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 GUM. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	7.	Marketing management: Indian cases by Gupta, Prachi Aggarwal, Ashita Majra, Hufrish Jacob, Isaac Venkatesh, Shanthi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	8.	Marketing management by Kotler, Philip Keller, Kevin Lane Jha, Mithileshwar Edition: 14th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	9.	Handbook of research on consumerism and buying behavior in developing nations by Gbadamosi, Ayantunji Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	10.	Thought leadership: prompting businesses to think and learn by Young, Laurie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4092 YOU. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)
	11.	Account-based marketing for dummies by Vajre, Sangram Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	12.	Marketing management: essentials you always wanted to know by Daum, Callie Series: Self-Learning Management Series Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA Vibrant Publishers 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DAU. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	13.	Salesforce marketing cloud for dummies by Bullock, Chester Pollard, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	14.	Marketing management by Saxena, Rajan Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020 Availability: Items available for loan: (1)Call number: 658.8 SAX. Lists: HR & OB, Marketing. (1 votes) Place hold Add to cart (remove)
	15.	A framework for marketing management by Kotler, Philip Keller, Kevin Lane Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT. Lists: Marketing. Place hold Add to cart (remove)
	16.	Marketing models by Lilien, Gary L Kotler, Philip Moorthy, K. Sridhar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 LIL, ... Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	17.	Kaleidoscopic perspectives of research in the globalized era by Cheema, H. S Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Himalaya Publishing House Pvt. Ltd. 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800954 CHE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	18.	Pragmarketism: pragmatic marketing insights for winning Indian consumers by Bhandari, Arvind Bhandari, Trupti Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BHA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	19.	Location-based marketing: geomarketing and geolocation by Cliquet, Gerard Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CLI. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	20.	Cultural mediations of brands: unadvertization and quest for authority by Marti, Caroline Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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