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	1.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaran, Ambi M. G Jacob, Isaac Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Building brands in Asia: from the inside out by Andrews, Tim G Brand marketing Chew, Wilson Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827095 AND. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	3.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaran, Ambi M. G Jacob, Isaac Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	4.	Building strong brands by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2010 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	Strategic brand management for B2B markets: a road map for organizational transformation by Sarin, Sharad Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	6.	Brand management: the Indian context by Moorthi, Y. L. R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8270954 MOO. Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	7.	International luxury brand strategy by Lu, Pierre Xiao Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 LU. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	8.	Brand leadership by Aaker, David A Joachimsthaler, Erich Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 2000 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK. Place hold Add to cart (remove)
	9.	Brand Leadership by Aaker, David A Joachimsthaler, Erich Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK Simon & Schuster 2000 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK. Place hold Add to cart (remove)
	10.	Strategic brand management: creating and sustaining brand equity long term by Kapferer, Jean-Neol Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page India Private Limited 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP. Place hold Add to cart (remove)
	11.	Building strong brands by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK. Place hold Add to cart (remove)
	12.	The 18 immutable laws of corporate reputation: creating, protecting, and repairing your most valuable asset by Alsop, Ronald J Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Free Press 2004 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 ALS. Place hold Add to cart (remove)
	13.	Managing brand equity: capitalizing on the value o of a brand name by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 1991 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK. Place hold Add to cart (remove)
	14.	The origin of brands: discover the natural laws of product innovation and business survival by Ries, Al Ries, Laura Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins Publishers Inc. 2004 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 RIE. Place hold Add to cart (remove)
	15.	superbrands: an insight into some of India's strongest consumer brands Vol.II by Bhadwar, Inderjit Dar, Anmol Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Superbrands Limited 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8270954 BHA. Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)

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