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641.
Brand management: an introduction through storytelling by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Palgrave Macmillan 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG.

642.
Answers for ethical marketers: a guide to good practice in business communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 174.4 BRE.

643.
Brand elevation: lessons in ueber-branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page  2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SCH.

644.
Business and environmental sustainability: foundations, challenges and corporate functions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.7 WAG.

645.
Digital sport marketing: concepts, cases and conversations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 796.0688 SEY.

646.
Reality check: how immersive technologies can transform your business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page  2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 DAL.

647.
Retail innovation reframed: how to transform operations and achieve purpose-led growth and resilience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page  2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 JUD.

648.
Truth be told: how authentic marketing and communications wins in the purposeful age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page  2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 OBR.

649.
Decoding blockchain for business: understanding the tech and prepare for the blockchain future by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York APress  2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.74 HIJ.

650.
How people buy online: the psychology behind consumer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

651.
Marketing in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM.

652.
Building the agile business through digital transformation by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page  2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.406 PER.

653.
Email and the everyday: stories of disclosure, trust, and digital labor by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge MIT Press 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 384.34 MIL.

654.
Base of the pyramid markets in affluent countries: innovation and challenges to sustainability by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 GOL.

655.
Crypto wars: faked deaths, missing billions and industry disruption by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page  2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 364.168 STA.

656.
Blockchain and smart contracts: design thinking and programming for fintech by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapour World Scientific Publishing Company Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.4 LO.

657.
Everything originated from milk: case study of nestle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore World Scientific Publishing Company Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.76 TAK.

658.
Project management maturity model by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London CRC Press 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.404015118 CRA.

659.
Operations and supply management 4.0: industry insights, case studies and best practices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Springer 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 HEL.

660.
Agile change management: a practical framework for successful change planning and implementation by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page  2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.406 FRA.

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