Results of search for 'ccl=su:"Marketing"' › Learning Resource Centre (LRC) catalog

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	421.	Voice marketing: harnessing the power of conversational AI to drive customer engagement by Minsky, Laurence Westwater, Susan Westwater, Scot Fahey, Colleen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lanham Rowman & Littlefield 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIN. Place hold Add to cart (remove)
	422.	Sustainable marketing: the industry’s role in a sustainable future by Randle, Paul Eyre, Alexis Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 RAN. Place hold Add to cart (remove)
	423.	The digital-first customer experience: seven design strategies from the world's leading brands by Wheeler, Joe Bliss, Jeanne Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WHE. Place hold Add to cart (remove)
	424.	Marketing analytics: a practitioner's guide to marketing analytics and research methods by Charan, Ashok Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore World Scientific Publishing 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 CHA. Place hold Add to cart (remove)
	425.	Principles of marketing by Kotler, Philip Armstrong, Gary Agnihotri, Prafulla Y Balasubramanian, Sridhar Edition: 19th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT. Place hold Add to cart (remove)
	426.	Marketing to the poor: creating value by Singh, Ramendra [Editor] Wani, Tahir A [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SIN. Place hold Add to cart (remove)
	427.	Digital Marketing: strategy, implementation and practice by Chaffey, Dave Edition: 8th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow Pearson Education Limited 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA. Place hold Add to cart (remove)
	428.	The Ulysses contract: how to never worry about the share market again by Kemp, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Macmillan 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KEM. Place hold Add to cart (remove)
	429.	Business & marketing across cultures by Lee, Julie Anne Usunier, Jean-Claude Taras, Vasyl Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publication Ltd 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8009 LEE. Place hold Add to cart (remove)
	430.	Fashion & luxury marketing by Solomon, Michael R Mrad, Mona Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publication Ltd 2022 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	431.	Principles of marketing for a digital age by Tuten, Tracy L Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publication Pvt Ltd 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 TUT. Place hold Add to cart (remove)
	432.	Illustrated handbook of digital marketing by Mratinkovic, Aleksandar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York 3G E-Learning LLC 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 MRA. Place hold Add to cart (remove)
	433.	Sport consumer behaviour: marketing strategies by Funk, Daniel C Alexandris, Kostas McDonald, Heath Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 796.0688 FUN. Place hold Add to cart (remove)
	434.	Digital marketing: strategic planning and integration by Hanlon, Annmarie Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAN. Place hold Add to cart (remove)
	435.	Social marketing: principles and practice for delivering global change by Hastings, Gerard Domegan, Christine Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxan Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HAS. Place hold Add to cart (remove)
	436.	Global marketing management system by Janavaras, Basil George, Suresh Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore World Scientific Publishing 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.848 JAN. Place hold Add to cart (remove)
	437.	Digital content marketing: creating value in practice by Krowinska, Agata [Editor] Backhaus, Christof [Editor] Becker, Benjamin [Editor] Bosser, Fabian [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KRO. Place hold Add to cart (remove)
	438.	Success in marketing: know the mantras by Nag, A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Atlantic Publishers 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NAG. Place hold Add to cart (remove)
	439.	Contemporary issues in marketing and consumer behaviour by Parsons, Elizabeth Maclaran, Pauline Chatzidakis, Andreas Ashman, Rachel Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 PAR. Place hold Add to cart (remove)
	440.	Applied marketing analytics using R by Yildirim, Gokhan Kubler, Raoul Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publication Pvt Ltd. 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 YIL. Place hold Add to cart (remove)

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