Results of search for 'ccl=su:"Marketing"' › Learning Resource Centre (LRC) catalog

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	401.	Social media marketing: a strategic approach by Barker, Melissa Barker, Donald Bormann, Nicholas Neher, Krista Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BAR. Place hold Add to cart (remove)
	402.	Customer relationship management: concepts and technologies by Buttle, Francis Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Routledge 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT. Place hold Add to cart (remove)
	403.	Mindful marketing: the first of its kind cartoon book to master modern marketing by Srinivasan, Rajesh Material type: Text; Format: print ; Literary form: Not fiction Publication details: ZebraLearn 2023 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	404.	Can marketing save the planet?: 101 practical ways to use sustainable marketing as a force for good by Carvill, Michelle Gemma, Butler Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Bloomsbury Business 2024 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	405.	The future of purpose-driven branding: signature programs that impact and inspire both business and society by Aaker, David A Jain, Varsha Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2023 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	406.	Marketing analytics by Gupta, Seema Jathar, Avadhoot Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GUP. Place hold Add to cart (remove)
	407.	The mindful marketer: how to stay present and profitable in a data-driven world by Nirell, Lisa Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Palgrave Macmillan 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NIR. Place hold Add to cart (remove)
	408.	AI in marketing, sales and service: how marketers without a data science degree can use AI, big data and bots by Gentsch, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4038 GEN. Place hold Add to cart (remove)
	409.	Using artificial intelligence in marketing: how to harness AI and maintain the competitive edge by King, Katie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800285 KIN. Place hold Add to cart (remove)
	410.	Marketing communications by Egan, John Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publication Ltd 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 EGA. Place hold Add to cart (remove)
	411.	The history of marketing science by Winer, Russell S [Editor] Neslin, Scott A [Editor] Series: World Scientific-Now Publishers Series in Business: vol. 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore World Scientific Publishing 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIN. Place hold Add to cart (remove)
	412.	Online marketplace advantage: sell more, scale faster, and create a world-class digital customer experience by Corrot, Philippe Nussenbaum, Adrien Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons Inc. 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 COR. Place hold Add to cart (remove)
	413.	Smart branding book: how to build a profitable and resilient brand by White, Dan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London LID Publishing 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WHI. Place hold Add to cart (remove)
	414.	Introduction to advertising: understanding and managing the advertising process by Mogaji, Emmanuel Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 MOG. Place hold Add to cart (remove)
	415.	Corporate social responsibility and marketing ethics: the effects of value-based marketing on consumer behaviour by Howaniec, Honorata Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.408 HOW. Place hold Add to cart (remove)
	416.	Brand fusion: purpose-driven brand strategy by Smith, Terry Williams, Tom Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berlin Walter de Gruyter GmbH, 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SMI. Place hold Add to cart (remove)
	417.	The unnoticed entrepreneur: step into the spotlight by James, Jim Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken Wiley 2023 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	418.	Digital business models: the new value creation and capture mechanisms of the 21st century by Ronteau, Sebastien Muzellec, Laurent Saxena, Deepak Trabucchi, Daniel Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berlin De Gruyter 2023 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	419.	The sage handbook of social media marketing by Hanlon, Annmarie [Editor] Tuten, Tracy L [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAN. Place hold Add to cart (remove)
	420.	Marketing 6.0: the future is immersive by Kotler, Philip Kartajaya, Hermawan Setiawan,Iwan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Wiley & Sons, Inc., 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT. Place hold Add to cart (remove)

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