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	41.	Free, perfect, and now: connecting to the three insatiable customer demands: a CEO's true story by Rodin, Robert Hartman, Curtis Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Simon & Schuster 1999 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 ROD. Place hold Add to cart (remove)
	42.	Customer in the boardroom?: crafting customer-based business strategy by Bijapurkar, Rama Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BIJ. Place hold Add to cart (remove)
	43.	Customer in the boardroom?: crafting customer-based business strategy by Bijapurkar, Rama Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BIJ. Place hold Add to cart (remove)
	44.	The next evolution of marketing: connect with your customers by marketing with meaning by Gilbreath, Bob Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill Education Private Limited 2010 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GIL. Place hold Add to cart (remove)
	45.	Customer relationship management: concepts and technologies by Buttle, Francis Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Routledge 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT. Place hold Add to cart (remove)
	46.	The digital frontier: how consumer companies can create massive value through digital transformation by Sohoni, Ajay Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken Wiley 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.406 SOH. Place hold Add to cart (remove)
	47.	Voice marketing: harnessing the power of conversational AI to drive customer engagement by Minsky, Laurence Westwater, Susan Westwater, Scot Fahey, Colleen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lanham Rowman & Littlefield 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIN. Place hold Add to cart (remove)
	48.	Salesforce for dummies by Kao, Liz Paz, Jon Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 KAO. Place hold Add to cart (remove)
	49.	The abusive customer: breaking the silence around customers’ aggressive behavior by Yorgov, Ivaylo Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 YOR. Place hold Add to cart (remove)
	50.	Valuing customer engagement: strategies to measure and maximize profitability by Kumar, V Series: Palgrave Executive Essentials Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cham Palgrave Macmillan 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 KUM. Place hold Add to cart (remove)
	51.	Brand storytelling: put customers at the heart of your brand story by Rodriguez, Miri Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ROD. Place hold Add to cart (remove)
	52.	Selling in customer service: integrating and coordinating service and selling by Leon, Cai Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2025 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 CAI. Place hold Add to cart (remove)
	53.	The future of luxury customer experience: how to create high-value, personalized omnichannel experiences by Lojacono, Gabriella [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 LOJ. Place hold Add to cart (remove)

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